RIVALING

Representation –initially I thought that I would target the age group of 16-25 but I decided I would try and target my newspaper to the age group of 18-30. This is a big difference between the age groups i feel like it should be target at the 18-30 year olds as they are more educated than 16-25 and will have more knowledge of sport. I believe that 16 year olds will not even be interest in reading newspapers as it will be to long winded for them to read.

My newspaper will be for the area of where I live which is Bromley. This is a big area so it will have relevance to everyone in the area, whilst giving them information that they might not have heard about. There are different papers in the local area such at the News Shopper, which i believe to not be very exciting and does not appeal to the youth culture in the area. This is because it is dull meaning that it is lacking in colours and is not nice to look at. So I feel that by me combining the correct ideas by constructing a newspaper with original colours and clever layouts, I feel that I can attract my targeted audience by producing a newspaper that is aesthetically pleasing.

Institution – As my paper will be a locally based paper it will have similar perspectives to that of its rivals, the Bromley Metro, The News Shopper however it will be different than them as it has one major topic about it which is sport whilst the other two newspapers cover a wider range of news. It will have similar conventions in some aspects the 5 column layout but the photos, colouring and text layout will be different than the other competitive newspapers which i think will attract my target audience. My newspaper will have photographs and colourful advertisements as my paper will be targeted at the younger audience this will make the paper seem more welcoming to the audience.

Values – My paper will look different to other papers which will make it seem better than its competitors , this will be done by its aesthetics.My paper title will hopefully be eye-catching and have layouts and pictures to support it being this. The date will be placed next to the title to show its that it is a recent paper and not an out of date paper. This is important as I feel the readers need to know that their stories are recent and up to date.

Audience – My audience is mainly men as sports is seen as male field. This means that my newspaper will have bold colours which will appeal to the male gender. It will also show pictures of males playing sports with advertisement which will interest them even more as they will want to see what the ads are about and what news stories are inside about the favourite sports.

Language – The language that I am going to use for my newspaper will try to be stand out and be easy for my readers to understand which will have certain aspects that will attract the readers. By this I mean that the title and the main headline will try and stand out from the others. The style of writing used in my newspaper will be targeted at my audience; this means that I will use language which is more conversational rather than tabloid style newspaper writing so that the readers can understand and respect the language used in my articles.

Ideology – I want my newspaper to celebrate and inform my audience with major local sporting achievements. I will achieve this by showing my target audience stories of people in their area around the same ages as them and their achievements late. My paper will have advertisements relating to the younger generation and advertise products that people will hopefully be interested and look in to.

Narrative – ?

Genre – the genre of my newspaper will try to be a new modern sports newspaper that caters for the needs for the readers. My newspaper will have similar style to tabloid newspapers with such conventions as 5 column layouts advertising and effective pictures. This will then make my newspaper seem more professional and which will then make the target audience be more willing to pick it up and read it.